Integrating immersive and personalized audio into live broadcast workflows at scale: At the SWR3 ESC Party, German public broadcaster Südwestrundfunk (SWR) conducted a real-world proof of concept to evaluate MPEG-H Audio in a live production environment.
Successful Demonstration of Interactive Audio Streaming using MPEG-H Audio at Norwegian Broadcaster NRK
by Rupert Brun | Norwegian public broadcaster NRK and Fraunhofer IIS have successfully conducted the first end-to-end real-time streaming trial in the Nordic region of Next Generation Audio (NGA) with interactive features of MPEG-H Audio. Representatives from Norwegian broadcasters, technology companies and other invited experts had the opportunity to enjoy the 2018 Football World Cup matches from Russia using interactive audio, in the NRK premises in Oslo, Norway.
