Discover technologies and tools for an outstanding media experience at NAB 2025.
This year’s NAB explores the art of storytelling. Each and every area of the broadcast industry contributes to creating and delivering the most compelling narrative. At Fraunhofer IIS, the leading audio research and development institute, we know that hearing a story is just as crucial as seeing it. And during the last three decades, we created some of the best technologies in the world to make sure that stories can reach their full potential. It does not matter if they come as film, music, or narrated content or whether they happen live or are created in post-production – Audio and Media Technologies from Fraunhofer IIS are shaping the globally deployed standards and technologies in the fields of audio and moving picture production.
At this year’s NAB, we show solutions that improve media workflows from content creation to playback. Discover the new anchor loudness feature of our renowned xHE-AAC audio codec. This latest version of the AAC standard ensures maximum streaming efficiency and is already used by major service providers including Audible, Netflix, Facebook Stories, and Instagram Reels. We also demonstrate MPEG-H Audio, a comprehensive Next Generation Audio (NGA) system with advanced personalization and accessibility options. It is the mandatory audio codec of Brazil’s new DTV+ broadcast standard and selected as audio codec for the upcoming advanced broadcast system in Japan. In the moving picture arena, we show custom localization workflows for DCP creators and distributors as well as JPEG XS for high-resolution video transfer over IP with ultra-low latency.
Learn more about our technologies here and come see us at our booth W2857!
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