Hisense, together with their partners Fraunhofer IIS and Globo, announces the release of a wide range of Hisense television sets in Brazil that unlock the Next Generation Audio capabilities of MPEG-H Audio.
Globo, the largest media company in Latin America, has selected the Fraunhofer technology MPEG-H Audio for regular broadcast and partnered with Hisense to showcase the full personalization and interactivity capabilities of the sophisticated Next Generation Audio system during a current international sports event.
Brazilian consumers are among the first in the world to fully enjoy an unprecedented experience when watching content in the comfort of their living rooms. There will be many possibilities such as enhancing the dialog level for better intelligibility, enabling audio description, and even experiencing an event with immersive sound as if they were at the venue!
The global TV and home appliance giant Hisense has arrived in Brazil to answer the growing demand for personalized high-quality experiences with TV models that support the advanced features of MPEG-H Audio. Broadcasters and streaming providers can now deliver innovative interactive sound experiences on Hisense QLED TV sets via streaming or ISBD-T/ ATSC 3.0 broadcast.
“We are proud of this successful cooperation with Hisense that enables all of us to bring the enhanced broadcast experience of TV 2.5 to life and accelerates the development of full TV 3.0 stack in CE-devices, contributing to a powerful ecosystem.” said Mauricio Felix, Technology Director at Globo.
A global sports celebration is the perfect opportunity for the global leader in consumer electronics to showcase new highlights on the Brazilian market while at the time meeting its growing demand for personalized high-quality experiences with several TV models that support the sophisticated features of MPEG-H Audio.
“Incorporating MPEG-H Audio support in our TVs allows us to provide the most advanced experiences to our viewers,” said Thais Nogueira, Deputy Marketing Director of Hisense Brazil. “The upcoming launch of TV 3.0 commercial services opens up incredible new possibilities, and we are proud to be among the first ones to bring these advancements directly into Brazilian homes.”
The Hisense TVs equipped with MPEG-H Audio support deliver a native user interface that enables viewers to interact with the content as well as with HDMI passthrough capabilities for connectivity to external soundbars and AVRs that support MPEG-H Audio. The content that will amaze viewers with immersive and personalized sound can be received via ISDB-T terrestrial broadcast and video streaming services.
“We are thrilled to be partnering with Hisense as they continue to embrace the most advanced and innovative media technologies in their devices,” said Adrian Murtaza, Senior Manager Technology and Standards at Fraunhofer IIS, primary developer of the MPEG-H Audio system. “Adopting MPEG-H Audio support not only for streaming but also for TV 2.5 and TV 3.0 broadcast, makes Hisense a driving force in broadcast technology advancements in Brazil.”
Major Brazilian broadcasters including Globo, Rede Amazonica, and TV Cultura, have adopted MPEG‑H Audio technology in their current ISDB-T broadcast services (known as TV 2.5). This upgrade provides viewers with an enhanced sound experience and paves the way for a smooth transition to the future TV 3.0 next-generation broadcast system, where MPEG-H Audio will be the only mandatory audio format.
About Hisense
Hisense is a leading global home appliance and consumer electronics brand and official partner of UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100-inch TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.
About Globo
Latin America’s largest media company, Globo, brings together free-to-air and pay TV channels, in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company, strongly supported by technology and focused on direct relationships with consumers. It provides audiences a complete viewing experience, which combines the ability to produce high quality content with technological expertise, with distribution on various platforms, such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: news G1; sports GE.globo; and entertainment Gshow, among others.
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